VoxVoices
Media Meltdown: When Relationships Go Bad
Posted on May 16, 2012 by Merritt, Vox Optima Executive Director |
Editor’s note: This is a re-post of an article Merritt penned on what happens when professional media relationships go bad. A story broke last weekend in The Washington Post that a military spokesperson has filed a complaint against a major metro newspaper reporter covering Guanta...
Tagged: media relations, media, public relations, relationships
“I’m Mad As Hell And I’m Not Going To Take It Anymore!”
Posted on Apr 27, 2012 by Rachel O’Sullivan, West Coast Operations Director |
Last week I was at yet another trade show. As an event manager, I‘m pretty savvy to the ins and outs of trade show expenses. I know going in there are certain service charges and do my very best to balance clients’ needs with the budget. However, last week I was seriously taken ...
Tagged: trade show, exhibitors, exhibitions
How To Be An Effective Media Spokesperson
Posted on Apr 24, 2012 by Justin Cole, Senior Communications Analyst |
For most people, being a spokesperson is not a natural skill. It takes practice, preparation and careful consideration. But it has always been my experience that when a culture of communication is part of an organization’s mindset, its members will be ready to seize any media opportunities...
Tagged: spokesperson training, media relations, media training, news media, communication
Public Relations Basics: Put Your Best Spokesperson Forward
Posted on Apr 19, 2012 by Mark McDonald, Western Region Director |
When a company is involved in an issue impacting the general public and hopes to generate positive public opinion, who is the best person to respond to the hometown media covering the story? Often, for some inexplicable reason, companies turn to their attorney. Most lawyers are capable profession...
Tagged: media relations, strategic communication, public relations, outcome based communication, communication planning
Look Ma, No Enterprise Server
Posted on Apr 5, 2012 by Gary Potterfield, Managing Director for Operations |
Editor’s Note: Gary’s article is a re-post from our former blog that explained Vox Optima’s unique cloud-computing business model that allows everyone to be everywhere and still get awesome work done for our awesome clients. But fear not, he never mentions floppy disc driv...
Tagged: google, google apps, cloud, telework, google docs, gmail, cloud computing